Everyone knows the value of a satisfying, compelling story. Is your culture of giving a part of yours?
You can use your donation and sponsorship to help tell the story of your company, and we would love to help you. From TED talks to Forbes, the basic ingredients of a good story remain the same:
Every corporate story needs Curiosity, Characters, Circumstances, Conflict, and Conversation. You need to create characters that your customers relate to, circumstances that they understand and obstacles they'll want to root that character through.
The best way to engage Curiosity is to place your audience where they didn't expect to be. Are they suddenly joining a character just like them, right as they're about to face their toughest obstacle? How did they get here? How will they face this challenge? Don't be afraid to be honest - remember that a big mistake is more relatable than a whopping success. Once your audience is rooting for you, the facts and figures of that success will resonate.
It's important to keep in mind the entire arc when choosing your characters, circumstances, and conflict. Is the promise of your brand continuous growth? Perhaps consistent and superlative quality? It's important to know how your character is going to convey that entire story, and to be consistent from page to page, and product to product. How does your gift demonstrate your brand's primary objective?
If you're not quite sure where to start, we are here to help you craft a wonderful tale. Just reach out to your Sponsor Point of Contact and we'll be right back in touch with you!